MEDIA: FOR THE RECORD

A public consultation over the Radio Authority’s proposed reviews to its advertising and sponsorship code is under way, with views sought via its website, www.radioauthority.org.uk. The new initiative has been designed to make the code available to a wider range of users. Issues looked at will include taste and decency, transparency and potential to mislead.

A public consultation over the Radio Authority’s proposed reviews

to its advertising and sponsorship code is under way, with views sought

via its website, www.radioauthority.org.uk. The new initiative has been

designed to make the code available to a wider range of users. Issues

looked at will include taste and decency, transparency and potential to

mislead.





Cosmopolitan has appointed Lorraine Butler (left) as its new editor. She

will replace Mandi Norwood, who is leaving to join the US magazine

Mademoiselle. Butler joins the National Magazine Company’s flagship

title in June from The Times where she is features editor. She has also

edited B magazine, was deputy editor of Marie Claire and woman’s editor

of The Sun.





The More Group has signed Coca-Cola, Ellesse, handbag. com and the Royal

Mail as sponsors for this year’s Adshel Student Design Awards. The

awards, which take place in mid-June, are running in association with

the National Union of Students for the first time.





The Radio Authority has awarded the Edinburgh digital radio licence to

Score Digital, a subsidiary of Scottish Radio Holdings. Among the

services offered on the multiplex, which will begin broadcasting in

October, is the London station Xfm as well as a new service aimed at the

over-45s, Saga Radio.





The Telegraph is launching the latest in its series of advertising

bursts. The 30-second TV spot, created by J. Walter Thompson, promotes

the property supplement in Saturday’s paper. Media is handled by

MindShare. The advertising runs for two weeks.





GWR Group’s new internet-related business, Ecast Ventures, has announced

its first investment and trading partnership with Streets Online, the

entertainment product e-tailer. Ecast will take a 2.1 per cent stake in

the company, which will in turn use GWR’s UK radio stations as a media

partner.





Emap Active has appointed Ian Templeton as its new managing director.

Meanwhile, Emap Performance Network has appointed David Bostock as the

publisher of Q. Duties will include spearheading the launch of Q

television. The division has also promoted David Henderson to publisher

of Mojo and Kerrang.





DMG Radio has taken a controlling interest in Medway FM, which serves

Medway and the surrounding areas. DMG now controls nine licences in the

south-east of England. Charlie Cox, DMG’s group chief executive, said:

’We are the most geographically focused radio group in the wealthiest

area of the country.’





Total Media has been appointed to handle the media planning and buying

for PolicyPlus, the secondary endowment policy market provider. The

agency will place a spend of around pounds 1 million with creative work

by Summerfield Wilmot Keane.





Haymarket Publishing, the publisher of Campaign and Conference &

Incentive Travel, is launching a new magazine for key corporate buyers

and industry suppliers of conferences, meetings and exhibitions across

the Asia Pacific region in September. Called CEI Asia Pacific, it will

be published ten times a year from Haymarket’s new offices in

Singapore.





McCabes has been appointed to handle the Royal Shakespeare Company’s

media planning and buying. The agency is also in charge of creating the

debut branding campaign for the company (Campaign, 10 March).





The Radio Advertising Bureau has produced a guide to digital radio,

designed to bring the advertising industry up to speed with the medium.

Included in the booklet are explanations of the technology, the benefits

to advertisers and consumers, and how it is projected to grow.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).