A public consultation over the Radio Authority’s proposed reviews
to its advertising and sponsorship code is under way, with views sought
via its website, www.radioauthority.org.uk. The new initiative has been
designed to make the code available to a wider range of users. Issues
looked at will include taste and decency, transparency and potential to
Cosmopolitan has appointed Lorraine Butler (left) as its new editor. She
will replace Mandi Norwood, who is leaving to join the US magazine
Mademoiselle. Butler joins the National Magazine Company’s flagship
title in June from The Times where she is features editor. She has also
edited B magazine, was deputy editor of Marie Claire and woman’s editor
of The Sun.
The More Group has signed Coca-Cola, Ellesse, handbag. com and the Royal
Mail as sponsors for this year’s Adshel Student Design Awards. The
awards, which take place in mid-June, are running in association with
the National Union of Students for the first time.
The Radio Authority has awarded the Edinburgh digital radio licence to
Score Digital, a subsidiary of Scottish Radio Holdings. Among the
services offered on the multiplex, which will begin broadcasting in
October, is the London station Xfm as well as a new service aimed at the
over-45s, Saga Radio.
The Telegraph is launching the latest in its series of advertising
bursts. The 30-second TV spot, created by J. Walter Thompson, promotes
the property supplement in Saturday’s paper. Media is handled by
MindShare. The advertising runs for two weeks.
GWR Group’s new internet-related business, Ecast Ventures, has announced
its first investment and trading partnership with Streets Online, the
entertainment product e-tailer. Ecast will take a 2.1 per cent stake in
the company, which will in turn use GWR’s UK radio stations as a media
Emap Active has appointed Ian Templeton as its new managing director.
Meanwhile, Emap Performance Network has appointed David Bostock as the
publisher of Q. Duties will include spearheading the launch of Q
television. The division has also promoted David Henderson to publisher
of Mojo and Kerrang.
DMG Radio has taken a controlling interest in Medway FM, which serves
Medway and the surrounding areas. DMG now controls nine licences in the
south-east of England. Charlie Cox, DMG’s group chief executive, said:
’We are the most geographically focused radio group in the wealthiest
area of the country.’
Total Media has been appointed to handle the media planning and buying
for PolicyPlus, the secondary endowment policy market provider. The
agency will place a spend of around pounds 1 million with creative work
by Summerfield Wilmot Keane.
Haymarket Publishing, the publisher of Campaign and Conference &
Incentive Travel, is launching a new magazine for key corporate buyers
and industry suppliers of conferences, meetings and exhibitions across
the Asia Pacific region in September. Called CEI Asia Pacific, it will
be published ten times a year from Haymarket’s new offices in
McCabes has been appointed to handle the Royal Shakespeare Company’s
media planning and buying. The agency is also in charge of creating the
debut branding campaign for the company (Campaign, 10 March).
The Radio Advertising Bureau has produced a guide to digital radio,
designed to bring the advertising industry up to speed with the medium.
Included in the booklet are explanations of the technology, the benefits
to advertisers and consumers, and how it is projected to grow.