MEDIA: FOR THE RECORD

Reed Elsevier has announced plans to reorganise into three global divisions and to plough an extra pounds 150 million to pounds 200 million in to developing and marketing internet services next year. Unveiling the plans, Crispin Davis (pictured), Reed’s new chief executive, said the company was facing problems that needed to be tackled swiftly.

Reed Elsevier has announced plans to reorganise into three global

divisions and to plough an extra pounds 150 million to pounds 200

million in to developing and marketing internet services next year.

Unveiling the plans, Crispin Davis (pictured), Reed’s new chief

executive, said the company was facing problems that needed to be

tackled swiftly.





Canal Plus, the French pay-TV group, is to spin off its internet

operations into a separate business, Canal Numedia. The new company,

which will be set up next month, may be floated on the proposed European

Nasdaq exchange next year.





BSkyB has taken a 10 per cent stake in Gameplay.com, the Aim-listed

computer games group. The deal continues BSkyB’s strategy of investing

in new online companies.





Mills & Allen is predicting a 15 per cent increase in its outdoor

audience over the next five years. According to M&A, this will be driven

by a pounds 50 million investment programme that aims to upgrade in its

48- and 96-sheet portfolio, with the particular aim of increasing the

number of illuminated sites.





Emap has linked up with Channel 5 and netdecisions, the e-commerce

consultancy, to create an internet portal for the UK’s independent

television industry. The portal will allow independent television

producers to swap programme ideas with commissioning editors on the

internet.





Maiden Outdoor and Taylor Nelson Sofres are launching a research service

to investigate the long-term effects of point-of-sale 6-sheet posters

outside supermarkets. The new service, Maiden POS Posterspan, will

launch next year.





The Guardian and Observer have promoted Helen Bird to head of

classified. Bird has been deputy classified manager since 1998.





John Brown Publishing has poached Sarah Williams, head of sales for IPC

Southbank’s advertorial and special projects division, to be the

publisher on Waitrose Food Illustrated. Williams takes over from the

acting publisher, Sheila Mechan.





Carlton Select, the entertainment channel, is being axed by Carlton

Communications next year. The channel sits in the Carlton Digital

portfolio and is carried by ONdigital. Carlton Digital Sales will

continue to sell Carlton Cinema and Carlton Food Network.





Dennis Publishing has confirmed that it is to launch a women’s glossy,

code-named Project Denise, on 24 February. It will have a print run of

200,000 and a cover price of pounds 2. The magazine is aimed at busy

women with a core 30-plus ABC1 demographic. Everything that appears in

the title will also be available to buy via the internet or

telephone.





MediaVest has picked up the pounds 1 million account for ipoints, the

first rewards programme for the internet. MediaVest will target the UK

internet shopping market through online and ’offline’ advertising.





The Periodical Publishers Association magazine handbook for 2000 reveals

that the top 25 advertisers in the medium have increased their adspend

by an average of 16 per cent on last year to a total of pounds 116.8

million. The advertiser with the largest increase in magazine adspend

was SmithKline Beecham, with expenditure up 190 per cent, while

Sainsbury’s was up 128 per cent and Lever Brothers up 73 per cent.





Target Media has been appointed to work on the media account for

peoplesound.com, the online music navigator for new and original music

talent. Ernesto Schmitt, the president and chairman of peoplesound.com,

said: ’We are investing in a truly multimedia marketing campaign to own

the consumer brand space for free music from new and emerging talent on

the internet.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).