Media: For the record

MBS Media has beaten MindShare and MediaVest to win MGM Home Entertainment’s pounds 4 million media planning and buying account. MGM markets videos and DVDs of mainstream films. CDP was the incumbent on the account.

MBS Media has beaten MindShare and MediaVest to win MGM Home

Entertainment’s pounds 4 million media planning and buying account. MGM

markets videos and DVDs of mainstream films. CDP was the incumbent on

the account.

Coronation Street was the UK’s top-ranking television programme last

year, according to the Television Top 100 survey by the Royal Television

Society. The list showed that ITV had its best year - at the expense of

the BBC. Programmes such as Who Wants to be a Millionaire?, Heartbeat

and A Touch of Frost all appeared in the top ten programmes. There were

no BBC programmes in the top ten; Eastenders came in at 11.

The Word, the cross-company regional press sales house, is to be wound

up at the end of the month. Set up in 1988 to offer media agencies a

single buying point for the regional press, it was funded by

subscription payments from its member newspaper groups. The Word is

thought to have suffered from a lack of support from newspaper groups,

which have all strengthened their sales operations.

Marie Claire Health & Beauty is to go monthly, after increased demand

from advertisers and readers for greater frequency.The magazine, which

was launched as a quarterly in 1994, went bi-monthly in 1997. Meanwhile,

IPC Connect is launching Chat’s Lottery Special, a glossy, 60-page

magazine dedicated to the lottery. The title goes on sale on 21 February

for pounds 1.15.

Capital Radio Advertising has appointed Joannah Bishop as its regional

sales director for Manchester and Scotland. She replaces Tony Keaveny

who left Capital last year. Until now Bishop has been responsible for

the London regional sales teams for 95.8 Capital FM, 1548 Capital Gold

and 104.9 Xfm.

ITV2 has appointed Joan Lofts director of broadcasting. She replaces

Julian Lamaison who moved over to ITV to become director of planning and

strategy. Lofts was most recently acting as a consultant to ITV on the

development of a new children’s channel.

IPC is building its online presence in its music and sport division with

two key appointments. Neil Robinson, previously the associate publisher

of NME, Melody Maker and, has become media network director.

He will work across the music and sport portfolio. Steve Sutherland, the

editor of NME, becomes the magazine’s brand director.

Forbes Global, the international edition of Forbes magazine, has named

Prashun Dutt as director of marketing and research. Dutt was previously

media director for a number of agencies, including J. Walter Thompson

and Ogilvy & Mather, before moving into publishing. Most recently, he

was the marketing director of The Times Publishing Group in Asia.

News Communications & Media, which is being eyed up for acquisition by a

number of its rivals, has posted strong interim profits. Pre-tax profits

rose by 10 per cent to pounds 10.3 million on a turnover of pounds 71


The circulation of the company’s flagship title, The Southampton Daily

Echo, rose after the addition of a Saturday magazine supplement.

EasyJet is targeting drivers on the M1 and M6 with its new Luton to

Liverpool service. A fleet of 30 lorries travel daily along the route,

carrying the messages ’Why drive when you can fly?’ and ’The motorway we

use is always clear’. Poster Publicity is the buying specialist behind

the campaign.

The largest outdoor screen seen at a European stadium is to be erected

by the pitch at Twickenham for the Rugby Six Nations Championship. The

76-square metre screen is the result of a tie-up between the screen

specialist, Screen Co, and the content provider, Blink TV.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).