Media: For The Record

Guardian Newspapers (GNL) has appointed Joe Clark (left) circulation director, following the departure of David Owen, who is launching a company within the publishing industry. Clark was previously advertisement manager at GNL. Caroline Marland, GNL’s managing director, said: ’His knowledge of our titles and the industry makes him the best person to drive our circulation activities.’

Guardian Newspapers (GNL) has appointed Joe Clark (left)

circulation director, following the departure of David Owen, who is

launching a company within the publishing industry. Clark was previously

advertisement manager at GNL. Caroline Marland, GNL’s managing director,

said: ’His knowledge of our titles and the industry makes him the best

person to drive our circulation activities.’





Innovation in outdoor advertising sparked strong revenue growth of just

under 13 per cent in the second half of 1999, according to the Outdoor

Advertising Association. This figure was almost double the Advertising

Association’s industry forecast of 7.7 per cent. The AA predicts that

outdoor this year will grow 10.6 per cent.





MindShare Italy has snared the centralised media account for Telecom

Italia Group, worth around dollars 300 million. The incumbent on the

mobile phone business was CIA Medianetwork. Full-service agencies worked

on the remainder of the business.





Carlton Media Sales launched a trade-dedicated website this week, which

gives 24-hour access to information on TV schedules, sponsorship

opportunities and the latest cinema relewases and advertising packages.

The website’s address is www.carlton.com/mediasales.





Channel 4’s pay-TV film channel, FilmFour, signed up more than 250,000

subscribers by the end of last year. This figure was 100,000 in excess

of the channel’s projected targets of 150,000. FilmFour aims to build

this number to 400,000 by the end of this year. Michael Jackson, chief

executive of Channel 4, said: ’The channel has engaged a growing

audience and proved its potential as a profit centre.’





Capital Advertising has launched an online frequency estimator, a

specially designed system to enable the planning of radio campaigns

based on defined brand objectives. The system is available on Capital

Advertising’s website as well as through RAB Online, and is a response

to demands for more quantifiable frequency validation.





Chrysalis is seeking to develop a portfolio of investments in new-media

companies and internet start-ups. Richard Huntingford, its chief

executive, said that the company was seeking to build alliances with,

and take stakes in, start-ups in return for Chrysalis content being used

by the companies.





Two magazines are launching in the young girls market, with Buzz from

Practical Publications and a title published by Egmont Fleetway,

codenamed Project P. Buzz will launch on 30 March as a monthly magazine

for seven- to 11-year-olds. It will have a print run of around 60,000.

Project P will target the same age group and will focus on hobbies and

friendship.





Patrick Sherriff, the deputy marketing director of Times Newspapers, has

been promoted to marketing director. He replaces Toby Constantine, who

left the newspaper group last August to join the media start-up,

Talkcast.





FM+M has launched a new advertising medium called Pint-Ads, which allows

advertisers to target consumers through ads at the bottom of pint

glasses.



Pub chains such as the Slug and Lettuce, O’Neills and Pitcher & Piano

have signed up to the new medium. The ratecard for a month-long campaign

starts from pounds 234 per outlet.





The woman’s glossy magazine, Cosmopolitan, is launching its first

fashion and beauty awards which will be voted for by magazine readers.

The winners will receive the awards on the gala night of The

Cosmopolitan Show on 27 April.





IPC Electric has appointed Rebecca Miskin to the new role of business

development director to head its partnering and e-commerce activity.

Miskin was previously the intellectual property director for IPC’s

Business Enterprises division.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).