Guardian Newspapers (GNL) has appointed Joe Clark (left)
circulation director, following the departure of David Owen, who is
launching a company within the publishing industry. Clark was previously
advertisement manager at GNL. Caroline Marland, GNL’s managing director,
said: ’His knowledge of our titles and the industry makes him the best
person to drive our circulation activities.’
Innovation in outdoor advertising sparked strong revenue growth of just
under 13 per cent in the second half of 1999, according to the Outdoor
Advertising Association. This figure was almost double the Advertising
Association’s industry forecast of 7.7 per cent. The AA predicts that
outdoor this year will grow 10.6 per cent.
MindShare Italy has snared the centralised media account for Telecom
Italia Group, worth around dollars 300 million. The incumbent on the
mobile phone business was CIA Medianetwork. Full-service agencies worked
on the remainder of the business.
Carlton Media Sales launched a trade-dedicated website this week, which
gives 24-hour access to information on TV schedules, sponsorship
opportunities and the latest cinema relewases and advertising packages.
The website’s address is www.carlton.com/mediasales.
Channel 4’s pay-TV film channel, FilmFour, signed up more than 250,000
subscribers by the end of last year. This figure was 100,000 in excess
of the channel’s projected targets of 150,000. FilmFour aims to build
this number to 400,000 by the end of this year. Michael Jackson, chief
executive of Channel 4, said: ’The channel has engaged a growing
audience and proved its potential as a profit centre.’
Capital Advertising has launched an online frequency estimator, a
specially designed system to enable the planning of radio campaigns
based on defined brand objectives. The system is available on Capital
Advertising’s website as well as through RAB Online, and is a response
to demands for more quantifiable frequency validation.
Chrysalis is seeking to develop a portfolio of investments in new-media
companies and internet start-ups. Richard Huntingford, its chief
executive, said that the company was seeking to build alliances with,
and take stakes in, start-ups in return for Chrysalis content being used
by the companies.
Two magazines are launching in the young girls market, with Buzz from
Practical Publications and a title published by Egmont Fleetway,
codenamed Project P. Buzz will launch on 30 March as a monthly magazine
for seven- to 11-year-olds. It will have a print run of around 60,000.
Project P will target the same age group and will focus on hobbies and
Patrick Sherriff, the deputy marketing director of Times Newspapers, has
been promoted to marketing director. He replaces Toby Constantine, who
left the newspaper group last August to join the media start-up,
FM+M has launched a new advertising medium called Pint-Ads, which allows
advertisers to target consumers through ads at the bottom of pint
Pub chains such as the Slug and Lettuce, O’Neills and Pitcher & Piano
have signed up to the new medium. The ratecard for a month-long campaign
starts from pounds 234 per outlet.
The woman’s glossy magazine, Cosmopolitan, is launching its first
fashion and beauty awards which will be voted for by magazine readers.
The winners will receive the awards on the gala night of The
Cosmopolitan Show on 27 April.
IPC Electric has appointed Rebecca Miskin to the new role of business
development director to head its partnering and e-commerce activity.
Miskin was previously the intellectual property director for IPC’s
Business Enterprises division.