MEDIA: FOR THE RECORD

The Competition Commission has approved the French media group Vivendi’s 24.4 per cent minority stake in BSkyB. The Department of Trade and Industry stated: ’The resulting merger may not be expected to operate against the public interest.’

The Competition Commission has approved the French media group

Vivendi’s 24.4 per cent minority stake in BSkyB. The Department of Trade

and Industry stated: ’The resulting merger may not be expected to

operate against the public interest.’





Granada and the digital content provider 365 corporation have formed an

alliance to generate new revenue. The deal, brokered by Granada Media

interactive, will lead to banner advertising for 365’s content and

services across Granada’s internet and on-air activities. In return, 365

will provide editorial content for GMi sites and manage interactive

telecom services for a number of Granada programmes and promotions on

the ITV network.





The Modern Times Group, which has launched its freesheet newspaper Metro

in the UK, Prague, Budapest, the Netherlands and Zurich, is to spin off

the Metro business and list it on both the Stockholm and Nasdaq stock

exchanges.





Oneword Radio, the new digital station devoted to the spoken word, has

announced its launch schedule for 2 May, which will set the tone for the

first six months of broadcasting. It will include Listen with Whoever, a

modern take on Listen with Mother, as well as book and comedy slots.





The Newspaper Society’s marketing division has released a new

demographic report, Lifestage, which questions the value of traditional

demographics as a newspaper planning tool. Among the survey’s statistics

is the finding that newspaper readership patterns change most

dramatically at the time young adults leave home, regardless of their

age.





The Time Out Group has published its Time Out Pubs & Bars Guide and the

Time Out Visitors’ Guide. The former has a print run of 40,000 and is

sponsored by Perrier. Both guides will be supported by a month-long

promotion on the London Underground, created in-house, with media bought

by Total Media.





At United News & Media’s annual general meeting, the chairman, Sir

Ronald Hampel, called for the Government to respond rapidly to the

proposed merger between United and Carlton. He argued that recent deals,

such as the alliance between America Online and Time Warner, increased

the need to create a strong British television company.





Fusion Radio Group, the local radio company set up by Nigel Reeve, has

agreed to buy two radio stations from UKRD. They are FLR in south east

London and Oxygen, an Oxford-based station. The purchase is in line with

Fusion’s strategy for acquiring stations with strong growth

potential.





talkSPORT has signed three sponsorship deals in the past week:

McDonald’s will join forces with the station for a competition

surrounding its Euro 2000 coverage; Iveco Fiat will sponsor all

talkSPORT’s coverage of Manchester United, Chelsea, Leeds and Arsenal

matches, and Screwfix Direct will sponsor Tom Watts’ Saturday show.





The cable and satellite channel Rapture TV is to be rebranded to

incorporate more internet TV viewers. The channel will unveil a new

website and logo, from the branding specialist Hobbin Sides, on 1

May.





The National Gallery has awarded its media account to Total Media. Nigel

Potter, Total Media’s joint managing director, said: ’The National

Gallery is a particularly important win for us.’





IPC tx’s website, unmissabletv.com, is launching a daily video and audio

entertainment news service at the end of this month. IPC tx’s executive

editor, Colin Tough, said: ’This moves the site into a new dimension and

is part of our strategy for introducing broadband content.’