Media: Russell Davies

Like most planners, I have about one half-decent idea a year, so the only way this column is sustainable is if I steal ideas from the internet. Since we're entering the season of goodwill, I thought I should acknowledge these debts and point you to five of the best UK advertising blogs.

Richard Huntington, the planning director at United London, writes Adliterate (adliterate.com): an intelligent, waspish and funny set of provocations about advertising, marketing and media. Richard doesn't write often, but when he does, it always sets off a flurry of discussion in the blogosphere, as he's happy to challenge the new conventional wisdoms and speak up for old-school practices, such as advertising, TV and coal-mining.

Scamp (scampblog.blogspot.com) is the mouthpiece of Simon Veksner, a copywriter at Bartle Bogle Hegarty. (He wanted me to say Cannes Grand Prix-winning copywriter, but I'm sorry Simon, I don't have enough words.) There doesn't seem to be many creatives blogging, but Simon compensates for their absence by being opinionated, clever and friendly. He offers excellent advice to wannabe creatives, great writing about great ads and, even better, writing about rubbish ones.

Revealingly, one of the best UK ad blogs is written by someone who isn't even in advertising, but would like to be; Rob Mortimer at www.ad-pit.com. The respect that Rob's won among ad bloggers is testament to the democratising power of blogs, and the fact that he's a smart cookie who writes clever stuff about ads. I presume it won't be long before he ends up with a job.

Faris Yakob is already gainfully employed, by Naked, and he writes a lovely blog called Talent Imitates, Genius Steals (farisyakob.typepad.com). He's further proof that the best communications thinking these days is coming from media people, and he roams a wide brief; recent posts include Threshers, ninjas and the Global Orgasm. Finally, representing the marketing community is Paul Colman, the brand manager for Yakult and blogger at www. lifeinthemiddle.typepad.co.uk.

Paul tends to focus on the minutiae of life, especially his red socks and habit of running spontaneous marathons, but when his thoughts turn to marketing, they're always worth heeding. His audio interviews with various marketing folk are legendarily rambling, but all the more useful and revealing for that. The latest is a great chat with Dan Germain of Innocent.

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