MEDIA: Spot the spot competition

Below are this week’s questions for Campaign’s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday



1 TVR



How many HWCH TVRs will this timing deliver?

Date: 3 December

Time: 8.30pm

Channel: Channel 4 North

Programme: Coronation Street



2 Conversion



What will be the conversion from adults to 16-34 adults?

Date: 4 December

Time: 10.30pm

Channel: BBC1 Network

Prog: FA Cup 3rd Round Draw



3 Share of viewing



What will be the women share of total viewing for this timing?

Date: 2 December

Time: 9.45pm

Channel: ITV Ulster

Prog: British Comedy Awards



------------------------------------------------------------------------

Answers to week five  questions   TVR    Conversion    Share of viewing

                                 (6.6)     (112)            (21)

------------------------------------------------------------------------

Rank  Rank Agency                     Est.   Est.  Est. Points  Total

this  last                                               this   points

week  week                                               week

------------------------------------------------------------------------

 1     1   BMP Solutions in Media      7.2  108.0  25.0  26.8   122.0

 2     3   The Media Centre            6.3  105.0  29.0  25.1   118.6

 3     7   CIA Media Solutions         6.9  102.0  23.0  27.6   118.3

 4     6   John Ayling and Associates  7.0  105.0  25.0  26.9   118.0

 5    10   McCann-Erickson             6.0  108.0  24.0  27.3   115.6

 6     2   YMG Carat                  10.6  106.0  25.8  21.1   115.0

 7     8   The Media Business          7.1  103.0  15.3  25.7   114.7

 8     4   Mediastar                   7.9   92.2  31.0  21.4   114.3

 9     -   J.Walter Thompson           7.6  103.0  22.0  27.2   114.0

10     5   Abbott Mead Vickers BBDO    9.5   88.0  16.0  21.1   113.7

11    11   Ogilvy and Mather          55.3   55.3  55.3  55.3    55.3

12    13   Maher Bird                 55.3   55.3  55.3  55.3    55.3

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)

*Amended figures. Queries to Belinda Archer on 071-413 4229

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