MEDIA: Spot the spot competition

Below are the penultimate results from the third quarter of the Spot the Spot competition. Will BMP Solutions in Media manage to hold on to the number one slot next week? The agency is ten points clear of CIA Media Solutions Manchester. Next week the full results for the third quarter will be available, and Channel 4 will be announcing the grand prize for the overall winner across all three quarters.

Below are the penultimate results from the third quarter of the Spot the

Spot competition. Will BMP Solutions in Media manage to hold on to the

number one slot next week? The agency is ten points clear of CIA Media

Solutions Manchester. Next week the full results for the third quarter

will be available, and Channel 4 will be announcing the grand prize for

the overall winner across all three quarters.



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Answers to week 12 questions    TVR      Conversion   Share of viewing

                               (13.3)     (113.9)          (10.2)

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Rank Rank Agency                  Est.     Est.     Est.  Points  Total

this last                                                 this   points

week week                                                 week

 1    1   BMP Solutions in Media  20.0    116.0     9.4   24.0    292.6

 2    3   CIA Media Solutions     18.0    118.0     9.7   25.6    282.0

          M’ester

 3    2   Leo Burnett             18.9    128.0    23.0   14.6    281.0

 4    4   Mediastar               17.3    125.9    13.0   23.2    273.4

 5    6   John Ayling and         11.8    100.0    10.9   27.0    272.8

          Associates

 6    5   MediaCom                18.7    117.0     9.0   24.4    271.3

 7    7   YMG Carat               18.2    119.0     9.9   25.6    271.1

 8    8   MBS Media               17.1    132.0    10.0   25.3    270.6

 9    -   Young and Rubicam       13.2    121.5    13.0   26.5    265.8

10=   9   The Media Centre        25.0    120.0     9.0   19.5    262.4

10=  10   Universal McCann        19.0    103.0    13.2   21.8    262.4

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)

*Amended figures. Queries to Belinda Archer on 071-413 4229

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).