MEDIA: SPOT THE SPOT COMPETITION

Below are this week’s questions for Campaign’s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday



1 TVR



How many women TVRs will this timing deliver?

Date: 9 December

Time: 10.15pm

Channel: ITV Network

Programme: Robocop 2



2 Conversion



What will be the conversion from men to ABC1 men?

Date: 10 December

Time: 8pm

Channel: BBC1 Network

Prog: Sports Review of the Year



3 Share of viewing



What will be the HWCH share of total viewing for this timing?

Date: 9 December

Time: 8.15pm

Channel: Channel 4 Network

Prog: Mutiny on the Bounty



------------------------------------------------------------------------

Answers to week six questions:   TVR     Conversion     Share of viewing

                                (12.7)    (123.3)            (40.4)

------------------------------------------------------------------------

Rank  Rank  Agency              Est.    Est.    Est.    Points    Total

last  this                                              this      points

week  week                                              week

 1     1    BMP Solutions        12.0   116.0    46.0    27.4     149.4

            in Media

 2     3    CIA Media Solutions   9.5    93.0    40.0    24.9     143.2

 3     2    The Media Centre     13.5   106.0    25.0    24.2     142.8

 4     8    Mediastar            10.4   102.0    39.3    26.2     140.5

 5     7    The Media Business   10.0    98.0    41.0    25.7     140.4

 6     4    John Ayling          18.0   100.0    33.0    22.1     140.1

            and Associates

 7     -    Young and Rubicam    11.0   111.0    32.0    25.6     139.7

 8    10    Abbott Mead Vickers  13.7    92.0    37.0    25.9     139.6

            BBDO

 9     5    McCann-Erickson      15.0    66.0    40.0    23.5     139.1

10     9    J. Walter Thompson   14.0    98.0    30.0    24.3     138.3

------------------------------------------------------------------------



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