MEDIA: Spot the spot competition

Below are this week’s questions for Campaign’s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday



1 TVR



How many men TVRs will this timing deliver?

Date: 18 December

Time: 10pm

Channel: BBC2

Prog: The Page Three Story



2 Conversion



What will be the conversion from women to 16-34 women?

Date: 16 December

Time: 10.30pm

Channel: Channel 4 Network

Programme: Sex With Paula



3 Share of viewing



What will be the adult 16-34 share of total viewing?

Date: 16 December

Time: 10.15pm

Channel: ITV Network

Programme: Young Guns II



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Answers to week seven questions     TVR   Conversion    Share of viewing

                                   (7.3)     (94.2)          (50.1)

------------------------------------------------------------------------

Rank Rank Agency                     Est.    Est.    Est. Points   Total

this last                                                  this   points

week week                                                  week

 1    1   BMP Solutions in Media      6.8   108.0    37.0  25.2    174.6

 2    7   Young and Rubicam           5.1    90.6    50.0  26.6    166.3

 3    5   The Media Business          4.5   101.0    49.0  25.3    165.7

 4    4   Mediastar                   4.3    94.0    43.0  24.5    165.0

 5    8   Abbott Mead Vickers BBDO    8.5    92.0    34.5  25.1    164.7

 6    -   MediaCom                    6.1    91.0    42.5  26.6    163.9

 7    6   John Ayling and Associates  4.0   108.0    45.0  23.0    163.1

 8    2   CIA Media Solutions         3.1   117.5    39.5  19.6    162.8

 9    -   Feather Brooksbank          8.2    93.0    52.0  28.3    162.5

10    -   Leo Burnett                 4.4    95.5    54.8  25.0    161.9

11   11   Ogilvy and Mather          55.3    55.3    55.3  55.3     55.3

12   13   Maher Bird                 55.3    55.3    55.3  55.3     55.3

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)

*Amended figures. Queries to Belinda Archer on 071-413 4229

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