MEDIA: Spot the spot

Below are the final results from all three quarters of Campaign’s Spot the Spot competition, with the scores representing the cumulative total across nine months. Many thanks to all those who have taken part. Next week we will be introducing a new section, TV Monitor, which will examine the spots bought in particular ad breaks

Below are the final results from all three quarters of Campaign’s Spot

the Spot competition, with the scores representing the cumulative total

across nine months. Many thanks to all those who have taken part. Next

week we will be introducing a new section, TV Monitor, which will

examine the spots bought in particular ad breaks



YMG Carat, winner of the second quarter of the Spot the Spot

competition, has emerged as the overall champion.



The winning line-up, from left to right, is: Deepak Mirpuri, Steve

Hobbs, James Marples and Oliver Joyce. The YMG team will receive a

mystery prize, courtesy of Channel 4.



Congratulations and commiserations to the runner-up,the team from CIA

Media Solutions Manchester.



Many thanks to the media department of Leo Burnett for its help in

running the competition.



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Final rankings (quarters one, two and three)

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Rank  Agency                            Q1       Q2       Q3     Total

                                                                 points

 1    YMG Carat                       275.9    299.2    296.3    871.4

 2    CIA Media Solutions Manchester  260.3    294.0    307.7    862.0

 3    Leo Burnett                     278.9    272.5    310.0    861.4

 4    Mediastar                       273.3    277.7    299.0    850.0

 5    MediaCom                        276.6    275.8    295.7    848.1

 6    BMP Solutions in Media          263.9    260.9    319.0    843.8

 7    MBS Media                       273.5    270.3    294.8    838.6

 8    Universal McCann                273.0    271.9    283.4    828.3

 9    Young and Rubicam               276.7    279.5    265.8    822.0

10    The Media Centre                261.3    298.0    262.4    821.7

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since).

*Amended figures. Queries to Belinda Archer on 071-413 4229

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