We enjoyed JCDecaux's appearance on last week's episode of Channel 5's The Gadget Show. The outdoor company made a good fist of selling the benefits of outdoor, helping the presenter Suzi Perry to win a challenge on behalf of outdoor against the internet to find the best interactive ad campaign to promote the show. Decaux deployed augmented reality, gaming screens and touchscreen voting to win the challenge and show that outdoor can be cutting-edge.
Harvest Pale's 'Best Beer in Britain' award
We've sunk a few pints of the Castle Rock brewery's Harvest Pale over the years, so were delighted when it was acknowledged last week as the Best Beer in Britain at the Great British Beer Festival at London's Earls Court. Brewed in Nottingham, the golden beer, which has an alcohol content of 3.8 per cent (making it ideal for a session), was commended for its "easy drinking". Festival-goers took this to heart and the beer kept running out. Let's hope it experiences a national surge in sales.
Monocle's summer newspaper
As men and women of style and taste, the Campaign team have appreciated the efforts of Monocle magazine in producing a one-off newspaper format for the summer. Created by Monocle's team in the belief that it's hard to take an iPad near the sand, sea and sun cream, the paper is on sale for August and September alongside daily newspapers in markets such as Italy, Spain and France. This is a great-looking brand extension, featuring essays and interviews, that's definitely worth taking to the pool.
Glamour's 'regional' covers
Consumer magazine publishers are working harder to sell their titles and Conde Nast continues a run of innovative cover ideas with the September issue of Glamour. The publisher has created eight different covers for various regions of the UK (Birmingham, Bristol, Manchester, Northern Ireland, Scotland, Wales, Newcastle and London). Katy Perry is on each cover sporting a tailored "local" T-shirt and bespoke editorial content ensures that this doesn't smack of tokenism.
AND ONE THING WE DON'T ...
The return of international football
We've been enjoying the summer sports. European athletics, a bit of Test and Twenty20 cricket, racing from Goodwood. So it was a bit of a shock to see that England's woeful football team were back in action this week, so soon after their dismal World Cup. Watching a bunch of misfiring blokes who seem to have spent their summer holidays engaged in less-than-edifying activities isn't our idea of fun, so we watched some detective drama instead.