Media: Things we like


The idea of taking over the gasworks behind the Oval cricket ground during the final Ashes Test was inspired. The Scottish/Southern Electric giant banner emblazoned with a massive "Go England" underneath the company's logo was a particularly good piece of media buying, given the fact that npower is the official sponsor of the Test series and has spent plenty of money supporting cricket over the years. The npower logos around the ground were overshadowed, despite Channel 4's valiant attempts to cut the giant poster out of shot. But npower's agency Vizeum fought back with some great activity inside the ground, backing the final day singing of Jerusalem by fans in the ground and driving awareness with coverage on Classic FM and talkSPORT.


What's not to like with the new, redesigned Guardian? The Berliner format stands out on the newsstand, the design is fresh and clean (and reminds us ever so slightly of our own redesign), the new dedicated daily sports section has blissfully coincided with the most memorable Ashes series ever, and the crossword is still there on the back page.


Artmedia Bratislava, the Slovak champions, made their Uefa Champions League debut against Internazionale of Milan on Tuesday night. Founded in 1899 as a small sports club in the then outskirts of Bratislava, Artmedia took its current name from its main sponsor Euro RSCG Artmedia in 1993.

Unlike its namesake, though, the footballing minnows operate on an annual budget of less than t2 million.


Despite its less-than-catchy title, Hachette Filipacchi's Psychologies magazine is this month's must-read. Aimed at a more intelligent woman, it examines the usual relationship, sex and career issues from a different, more thoughtful angle and being so copy heavy means it provides more than the usual 20-minute flick-through. The lack of "new ways to wear blue" type of features sets it apart from its rivals and makes it a refreshing alternative to all the other women's magazines out there on the shelves.



As the Christmas party season approaches, we think it might be timely to point out that we don't like PowerPoint presentations. A glass of Champagne accompanied by numerous pie-charts are simply not our thing. Christmas get-togethers are for mingling, drinking and having a laugh, not for staring at agencies' inflated performance figures.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).