Sky's recent launch into the broadband market was mightily impressive, but the response of ntl:telewest has been equally so. It immediately placed national press ads explaining its offer and gently criticising Sky. This was then followed up with some clever national press activity last weekend, including the use of clear plastic inserts in supplements to communicate the benefits of its offer. The creative was informative and impactful and made ntl:telewest look a much warmer option than Sky. Whether it will work in the face of Sky's mighty battalions is another matter.
CHRISTIAN O'CONNELL'S SUNDAY SERVICE
Now three episodes in, O'Connell's Sunday-night show on Sky One is starting to warm up. He might be more at home on radio, but O'Connell is beginning to develop an on-screen presence and, as usual, his ideas can work brilliantly. Christopher Biggins dressed as a priest while reading excerpts from Jade Goody's biography was especially funny. Viewers also get O'Connell's trademark mix of wind-ups and amusing competitions. Let's hope this one is the hit it deserves to be by the time its ten-show run ends.
BBC.CO.UK'S "STAR FOR THE DAY"
The BBC's sport website is offering realistic images of the faces of England cricketers so you can print them off and wear them as masks as you play a bit of cricket during your lunch break. The Matthew Hoggard one is especially realistic but we enjoyed pretending to be the new crowd favourite Monty Panesar, the batsman Kevin Pietersen and the fast bowler Steve Harmison too. Utterly pointless but good fun.
Fallon's Sony "balls" ad created a bit of a stir online before it was released, and the follow-up has caused even more of a splash, with pictures and video appearing all over Flickr and YouTube. To its credit, the agency got in on the act right from the start by launching its own blog, at www.bravia-advert.com, detailing the materials used and posting pictures of the shoot in progress. The site even achieved the ultimate popularity accolade this week when it went down briefly due to weight of traffic.
AND ONE THING WE DON'T ...
The Sun's Dear Deidre dating service
The Sun's blatant use of its problem page Dear Deidre, which once featured in "Things We Like", to hawk its internet dating service is upsetting us. Once every other week there is a letter from a poor soul who has problems with shyness and can't find a date. Instead of getting to the root of the problem, Deidre advises him to use her website. Shocking. We know newspapers are struggling to obtain ad revenue and need to exploit any revenue stream, but surely this is a step too far?