Most mobile brands are now associated with music in some fashion but the recent series of Vodafone TBA gigs, organised by Octagon and broadcast on Channel 4, have successfully launched the brand's association with music. The climax of the season was a great show by The Killers at Camden's Electric Ballroom - one of the band's few performances before the release of their new album. The association was a real coup for Vodafone and will provide it with some much sought-after content and a must-see programme on Channel 4.
SKY SPORTS 3D CHAT
Live interactive chat rooms are a great addition to the Sky Sports (www.skysports.com) website. Users can customise their own character, which lives in a virtual stadium. The site design looks slick and the navigation tools are instinctive and help the user move around the site with ease. It's also good to see Sky offering its community chat rooms to advertisers. The advertising is non-intrusive and works well with the male audience.
SCRUBS ON DVD
For a TV series that is known for its surreal sense of humour and often gratingly annoying characters to put out a fourth series (released this week on DVD) that is as fresh, new and funny as the first episode, is a real feat. With another cavalcade of guest appearances (including Heather Graham, who looks stunning as a female doctor) and expansion of previous storylines and relationships, it is quite easy to lose a good ten hours or so watching all of the 22 episodes back-to-back.
If you travel on the Tube everyday, you can sometimes forget about the good things that happen in London. The Thames Festival is one of these. Featuring pyrotechnics, art installations, street theatre, music and much more, tens of thousands of people gathered to enjoy the festivities and the sunny weather. If only the capital was this much fun underground.
AND ONE THING WE DON'T ...
ANT AND DEC OVER-PROMOTING OTHER ITV PROGRAMMES
Settling down to watch Ant and Dec's Saturday Night Takeaway, we were enjoying the show until every competition seemed to plug some sort of other ITV activity. One stunt involved inserting an object from an audience member's house into the scenery of programmes such as The Sharon Osborne Show and Lorraine Kelly's morning show, and then we had Ant and Dec in a competition against other famous ITV duos such as Fern and Phil. There's nothing wrong with promoting your assets but this went too far.