Media: Things we like

LIVE EARTH

It took a panning from the critics, but it's time someone stood up for Live Earth. Yes, Metallica playing against the backdrop of messages about heating insulation may have jarred. Yes, the superstars flying in and out of Wembley in private jets may have generated carbon footprints the size of Denmark. But if all the headlines outline its hypocrisy, they also show how bloody hard it is for society to collectively act against the problem of climate change. And as for its poor TV ratings? What did you expect? It was the weekend of the Wimbledon finals, the Tour de France, the Silverstone Grand Prix ... and the first sunny weekend for weeks.

LEWIS HAMILTON AND ITV1'S FORMULA ONE COVERAGE

We don't usually get excited about the dizzying monotony of expensive cars driving quickly around a track. But the arrival of Lewis Hamilton has made F1 compelling viewing. Sure, the words "band" and "wagon" spring to mind, but we aren't alone. The Hamilton effect, coupled with the fact that the race was on home turf last week, gave ITV1's coverage a peak audience of 5.3 million viewers. And the boy from Stevenage has also boosted ITV1's audience volume by 71 per cent compared with the previous F1 season.

THE NEW-LOOK NME

Another month, another magazine redesign, but the new-look NME has scrubbed up well. IPC has given the music title the once-over by tweaking its logo, cover design and some of the sections. It has moved the cover feature to the front, and added the obligatory new bits; there are more reviews, more news and a new section called "Stuff we love" - we're a big fan of this.

HOUSE FESTIVAL IN CHISWICK

With the rain hacking down for the best part of Glastonbury and the O2 Wireless Festival, we were ready to sack off the prospect of festivals this "summer". But the House Festival in Chiswick House & Gardens proved to be the essential festival for the urban sophisticate. The one-night affair showed Britain knows how to throw a garden party, with a line-up including Lily Allen, Sophie Ellis-Bextor and The Magic Numbers.

AND ONE THING WE DON'T ...

MYSPACETV

We know that MySpace is sweating because its once uber-popular website pales in comparsion with the huge number of users flocking to poke their pals on Facebook. So launching a same-same product such as MySpaceTV was hardly going to turn around the one-way traffic. Sure, video-sharing sites are on the rise, but just how many do we need? MySpaceTV looks and feels like every other videosite on the web. It might be powered by Google, but if you are going up against a rival like YouTube, you need to offer users a bit more.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).