The parenting website Bounty.com is getting a makeover and adding more than £300,000 worth of new content over the next 12 months. The aim is to encourage continued loyalty from its mum and mum-to-be members. There will be new video content, more localised content and investment in foreign language information, as well as content that addresses topics requested by Bounty.com's users, such as support for working mums and healthy-eating advice for pregnant women, babies and toddlers.
TIMES ONLINE ARCHIVE
Times Online is opening up 200 years' worth of newspaper content in its digital archive. A test version of the service was launched last week and the full archive is expected to be running within the next two months. It will provide content produced by The Times, The Sunday Times and Times Online published since 1785.Times Online's owner, News Corporation, is using technology from the search company Fast to help power the service, which will initially be free to users and is likely to include expanded content from the test version.
This month saw the return of the twice-yearly sport supplement to GQ magazine - and it didn't disappoint. Interviews with Zara Phillips and the swimmer Michael Phelps accompanied more unusual items such as a feature on the Kentucky Derby. GQ Sport provides a good environment for advertisers and a clear benefit for readers.
Pathetically clinging on to our teenage days, we still like an occasional read of IPC's music title NME, which was redesigned two weeks ago. Looking at the covers and front pages of the magazine, it's not an obviously radical overhaul, but it's effective as the new look is cleaner and makes much better use of photography. There's also more news, more focus on new bands and a bigger gig guide. And the last two cover stars have been Pete Doherty and Coldplay: musicians we've actually heard of.
AND ONE THING WE DON'T ...
THE FA CUP FINAL
Once again the FA Cup Final proved to be a disappointment. While it was good to see Portsmouth, a team not in the top ranks of the Premier League, winning the trophy, the event itself proved to be a letdown, both in terms of spectacle and the audience that bothered to tune in. While we enjoyed Sky's coverage on the day (the BBC's hours of build-up are too indulgent for our liking), the game was so poor that even Sky couldn't talk it up. Smaller teams competing in the final might have done something for the "magic of the cup", but do nothing for advertisers looking for a big audience.