Another summer, another Marvel superhero gets brought to life on the big screen, and thank God for Iron Man. With the poor performance of Spider-Man 3 and X-Men 3, it looked like the comic institution was losing its grip. But that thought has been fully kicked into touch with this riotous romp based around a millionaire weapons manufacturer, the boozy Tony Stark, who builds himself a robotic suit to kick the shit out of bad guys. A simple premise brought to life by cracking effects and Robert Downey Jr's brilliantly nuanced performance.
INCREDIBLE HULK HITS THE TRAIN STATIONS
You wouldn't like this commuter when he's angry. Visitors to some of London's train stations this week will have noticed a particularly riled and decidedly green-looking chap causing a bit of a stir. A nine-foot model of the Incredible Hulk towers over the masses at Victoria, Waterloo and Paddington stations. The model, by Titan Outdoor, is to promote the new Hulk film, which stars Edward Norton, Liv Tyler and Tim Roth. It really makes an impact.
We're enjoying Q Radio, which has launched on DAB and now has proper presenters and programming. It launched impressively, with REM presenting a show, and has created a real commercial challenger to BBC 6 Music, with strong programming, exclusive content and an interesting mix of music. With Ric Blaxhill, the former BBC programmer, behind it, Bauer's first new investment in radio since buying Emap looks like paying off, and it's offering advertisers interesting "beyond-the-spot" options too.
THE NEW HARPER'S WEBSITE
Harper's Bazaar has launched www.harpersbazaar.co.uk, its new luxury lifestyle and fashion website. Features on The National Magazine Company title's site include video streaming of catwalk shows; trend talks with magazine editors; TV channels; a review section and a restaurant and bar guide; and updated fashion and beauty news. Advertisers already on board include Tiffany, Creme de la Mer, Jo Malone, Net-A-Porter and Jaeger. The website will be working collaboratively with matchesfashion.com and mrandmrssmith.com.
AND ONE THING WE DON'T ...
Predictably, the European Football Championship was always going to be a disappointment for fans of UK teams. And with no home nation present, it's proving a turn-off commercially - with TV audiences hardly impressive and sponsors struggling to make themselves heard. The newspapers and assorted brands such as Tesco are making a game attempt to get the nation to support the likes of Poland or Croatia, but it all feels a bit lame.