We're big fans of Marvel Entertainment's work so hope that Disney's £2.5 billion acquisition of its 5,000 characters will take them to the next level. Superheroes such as Captain America, Spider-Man, the Hulk and Iron Man should add some steel and energy to Disney's stable of soft, family entertainment. We can't wait for the Hannah Montana v Iron Man video game. We know who our money is on.
Conde Nast's outdoor activity
Conde Nast has continued to put all its might behind the marketing push for its new fashion title Love. Issue two, complete with Sting's daughter Coco on the cover, features in the longest creative ever to run on an outdoor site. A massive digital ad at Holland Park roundabout, in conjunction with Ocean Outdoor, manages to showcase the entire contents of the magazine and would take about seven minutes to absorb in its entirety. Which seems about right given the traffic jams in the area.
Ashes Cricket 2009 game
We're spending hours on the PlayStation 3 attempting to emulate England's success in the Ashes, and Ashes Cricket 2009 is proving to be probably the best cricket game ever for a console (not that there's much competition). Even Ravi Bopara manages to make runs in our simulated versions of the Test series, so, from a user point of view, it seems important that the sense of realism is heightened through in-game advertising from the likes of Vodafone, npower, Boss and NatWest.
Momentum Pictures' Outlander campaign
Relaxed sponsorship rules have opened the doors for some clever ident activity and the latest comes from Momentum Pictures, which has a new campaign on Bravo to support the release of its Outlander film. The campaign, through the media agency Target Media, sees Bravo and Bravo 2's channel idents changed to carry imagery for the sci-fi film, which seems a perfect fit for the male Bravo audience. The activity is eye-catching and has greater standout than many other sponsorships.
AND ONE THING WE DON'T ...
Yet more arrogance from the BBC
As usual, BBC executives at last weekend's Edinburgh TV Festival seemed to adopt a head-in-the-sand attitude to the anger towards them. This time it was the turn of Jana Bennett, the corporation's director of vision, to patronise the public. Her argument that "it is a category error to suggest the public would actually be able to contribute to working out what we do" (about the pay of its top stars) only seemed to show how out of touch the upper echelons of the corporation are with the rest of the country.