Last year's relaunch of the London Evening Standard as a freesheet seemed like a brave move by its new owners. However, it seems to be paying off as the new National Readership Survey figures reveal a readership of 1,394,000, up 133 per cent year on year. Clearly, this is a direct effect of the Standard's free distribution hitting 600,000; nonetheless, it's good news for the paper's owners and advertisers that so many are actually reading the title.
Michael Winner's Dining Stars on ITV1
It's had some bad reviews but we enjoyed the first episode of Michael Winner's new food show. OK, so it's essentially Winner does Come Dine With Me but that seems to us to be no bad thing. There is a certain fascination in watching Winner arrive in a town, bluster around a bit before being incredibly rude about somebody's cooking. Sadly, the show attracted just 2.6 million viewers. Hopefully, others will come to realise what they're missing.
The launch of Company High-Street Edit
The magazine business seems to be doing its best to fight the forces of the downturn and the latest example is this week's launch of The National Magazine Company's biannual style title High-Street Edit, which will have an initial print run of 110,000. The large-format title promises to offer something new to women who are not quite in the market for a fashion weekly and feel put off by designer-led monthly titles. The launch should benefit the wider Company brand and boost the women's lifestyle sector.
Sony's campaign for the launch of Heavy Rain
It's a shame for Sony Computer Entertainment that glitches in the PlayStation 3 network have stolen so many headlines because last week's launch campaign for its new video game, Heavy Rain, was impressive. The game, which promises a more film-like experience for gamers, has been brilliantly marketed - with traditional TV ads backed by a short online film by the acclaimed director Neil LaBute, which has helped to create a buzz. Let's just hope we're able to play it before the PlayStation network goes down again.
AND ONE THING WE DON'T ...
Mark Thompson's strategic review
The BBC director-general has put his defence of the BBC well ahead of the election, but his proposals, including closing the likes of 6 Music while leaving Radio 1 virtually untouched, seem half-baked and offer little encouragement that the BBC will play fair with its commercial rivals in future. Cuts to BBC Worldwide and the BBC's online services could prove to be welcome, but Thompson seems to be proposing business as usual across the majority of the BBC. It will be interesting to see whether the BBC Trust finds that these proposals go far enough.