Media: Toyota signs deal with Channel 4

Toyota has signed a deal with Channel 4 to promote its Aygo car with sponsorship on the youth strand T4. The deal was brokered by ZenithOptimedia's sponsorship division, Alliance.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content