MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: Green Flag Agency: Universal Manchester Buyer: Richard Smith

Client: Green Flag

Agency: Universal Manchester

Buyer: Richard Smith



Client: Ronseal

Agency: The Media Business

Buyer: James Zipeure



Client: Puma

Agency: Zenith Media

Buyer: Matt House



Programme: England v Croatia

TV Station: Sky Sports

Date: 24 April, 19.00

Break transmission time: 20.45

BARB: 16-24 men



The match might not have been stunner (a nil-nil draw and many a wasted

opportunity) but the England/Croatia friendly on Sky Sports last

Wednesday definitely scored with the audience.



Nine advertisers lined up in the first centre break of the match and all

had a strong male theme: Ford, Puma, Unibond, Nizoral Dandruff Shampoo,

Microsoft, Lucozade, Ronseal, the Paramount Channel and Green Flag.



The first real ad in the break - after a lengthy promo for Sky - was for

Ford, which was attempting to maximise the value it gets as sponsor of

the programme. Green Flag, which backs the England team, rounded off the

break.



In between the ads brimmed with testosterone. On the man-about-the-house

front, Ronseal Wood Stain and Unibond Unifilla tapped into the male

interest in the event and the belief that sports programming is a good

environment for down-to-earth products.



Lucozade Sport’s ad features Premier League stars and targets a young

male audience. The match’s success against 16- to 34-year-old-men was

also spot on for Puma - its current media strategy exclusively uses Sky

channels and targets active football players.



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