Agency: CDP Media
Buyer: Tony Whyberd
Client: Vauxhall Corsa
Agency: Lowe Howard-Spink
Buyer: Danny Goldman
Buyer: Peter Belkin
Programme: All You Need is Love
TV Station: ITV London
Date: 10 April, 20.00
Break transmission time: 20.20
BARB: 8 adult TVRs (live)
Oh dear. There were red faces after ITV’s screening of the latest Anthea
Turner vehicle, All You Need is Love, last Wednesday.
Designed to celebrate the joys of love and relationships, the pilot
programme was vilified. The DJ, Chris Evans, was moved to describe the
show as ‘the biggest pile of defecation that’s ever been on British
The advertisers in the first ad break in the London region were Vauxhall
Corsa, Kellogg’s, Yakult, Wall’s Sausages and Budweiser.
One buyer who used the break said: ‘It was the worst programme in the
history of mankind, it even looked crap on paper.’ So why did TV buyers
use it for their clients’ brands? Some cited that Anthea Turner’s
popularity would probably ensure reasonable audiences.
Yakult, a health drink targeting primarily ABC1 women, was aiming for
500 ratings over a short period of time using Carlton and Channel 4 in
London and the show promised to be a bit different.
For Vauxhall, the show mirrored the Corsa ad’s theme of car-love, while
the show looked likely to attract Kellogg’s Special K’s secondary market
- 25- to 44-year-old women. And for Budweiser? BMP declined to comment.