MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Channel 5 is doing pretty well in the new area of sex-u-soaps - those factual sexposes that are the new docusoaps. After a successful run of one-offs in this genre, This Wonderful Life should be a winning formula: the celebrity sexpose.

Channel 5 is doing pretty well in the new area of sex-u-soaps -

those factual sexposes that are the new docusoaps. After a successful

run of one-offs in this genre, This Wonderful Life should be a winning

formula: the celebrity sexpose.



This week it was EastEnders’ Ross Kemp who got the unauthorised

biography treatment as ’TV’s sexiest slaphead’. We followed his progress

from cute schoolboy with glossy curls to a personal appearance in a

Bournemouth nightclub, surrounded by leering fans.



Advertisers in the ad break were: Fairy Antibacterial, Fiat Seincento,

Garnier Synergy, I Can’t Believe It’s Not Butter, Powergen and Disprin

Extra.



Procter & Gamble’s Fairy anti-bacterial liquid chose this slot because

it wanted to attract the valuable light viewing audience as well as a

broad audience base.



The buyer for Fiat Seincento was keen to be in a break which would pull

in an upmarket ABC1 adult audience with a female skew.



I Can’t Believe It’s Not Butter doesn’t buy many peak spots and is

careful in its choices. This promised to be real appointment- to-view

programming.





Client: Fairy Antibacterial

Agency: Saatchi & Saatchi

Buyer: Andrew Wolstencroft

Client: I Can’t Believe It’s Not ...

Agency: Initiative Media

Buyer: David Williams

Client: Fiat Seincento

Agency: MediaVest

Buyer: Ricki Assenheim

Programme: This Wonderful Life

TV station: Channel 5

Date: 11 August, 20.00

Break transmission time: 20.14

BARB: 1.3 16-34 men TVRS (live)



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