Agency: Zenith Media
Buyer: Victoria Williamson
Client: TGI Fridays
Agency: Universal McCann
Buyer: Phil Tattersall
Client: News of the World
Agency: TMD Carat
Buyer: Mark Weaver
Programme: The Gaby Roslin Show
TV station: Channel 4
Date: 13 April, 21.00
Break transmission time: 21.20
Barb: 5 16-34 adult TVRs (live)
Gaby Roslin’s polished girl-next-door character has been given a new
platform, designed to breathe life into the old chat-show format.
In the new show, Roslin acts as the chat-show host with a sympathetic
ear rather than a show-stealing raconteur.
Seven advertisers took advantage of the first ad break: Yakult, Inland
Revenue, Colgate, TGI Fridays, Toyota and News International. The
publisher’s News of the World and the Sunday Times newspaper brands
topped and tailed the break.
Saturday evening is an ideal time to advertise Sunday papers, but on
this particular Saturday there were so many other papers jostling for
airtime that the News International titles were forced to share the same
The two papers were lured by the show’s promise of a young, upmarket
It was this that also drew in TGI Fridays. The restaurant chain was
looking for young people who enjoy going out but don’t mind watching TV
on a Saturday night.
Toyota hoped to capitalise on Roslin’s high profile and the fact that
the light-hearted tone of the show mirrors that of the Toyota Carina