UK cinema admissions reached 16 million in July, making it the most successful month so far this year, according to figures from the Cinema Advertising Association. However, the total was down slightly year on year. Unilever, with a £1.7 million budget, was responsible for the highest advertising spend during the month.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).