Fledgling publisher Media Vox is to launch a free monthly football
magazine ’for the fan in the stand’ in May.
The initial print run for the title - which has been tentatively named
Free Kick - will be around 100,000, and it is expected to weigh in at
more than 100 pages.
The magazine is being produced in association with the National
Federation of Football Supporters, and will be given away outside all
Despite the failure of football magazines such as Goal (which was folded
into FourFourTwo last year), Media Vox’s creative director Martin Feeley
is confident Free Kick will be a winner.
’Working with the Federation of Football Supporters gives our editorial
a real focus on the fan. We are not going for a series of celebrity
interviews, this is about the issues for real supporters.’
After two issues, when the football season is over, Media Vox will take
a break from publishing the title and will survey fans to get their
impressions of the title. ’We see this as a long-term project and we
want to find out how it is valued and how we can improve it,’ explained
The company has hired four full-time sales executives to sell the
magazine and Feeley said advertisers were coming on board. ’We will get
support from the big brands,’ he said, although he refused to name any
at this stage. ’The big names are keen to get behind a product that’s in
the supporter’s corner.’