MEDIA: WALLPAPER - AN EXPERT’S VIEW. Claire Beale pulls her gaze away from the woodchip to enjoy a dip into Wallpaper

Ever since the first issue of Wallpaper came out, I’ve wanted to live in this magazine. I don’t, of course. I live in a tiny flat in Little Venice with no loft space, no YBA neighbours and no street cred.

Ever since the first issue of Wallpaper came out, I’ve wanted to

live in this magazine. I don’t, of course. I live in a tiny flat in

Little Venice with no loft space, no YBA neighbours and no street

cred.



But, for me, this is what Wallpaper is all about. I gorge on the likes

of Vogue but I’m never going to weigh seven stone and pay #2,000 for a

frock. But I may, just may, one day have a centrefold home.



The latest special edition of Wallpaper, straplined ’too much is never

enough’, is a list of the 100 most divine things about modern

living.



Or, as the deliciously pretentious editorial says: ’As much a chronicle

of the architecturally and fashionably obscure as it is a document of

all that’s fresh in the global marketplace.’



From Shigeru Ban’s paper houses to Arne Jacobsen’s 1950s design for St

Catherine’s College, Oxford, to corporate identity, Reykjavik’s most

famous church, Swedish ad agency office design and even a Christmas

cookery spread (I’m not sure what my mum would make of whipped sweet

potatoes with marshmallow with her turkey), this is the guide to get you

through all that affected canape conversation, darling.



On the surface, the magazine is so gloriously superficial that it’s easy

to see it as printed candyfloss. Wallpaper may look like one big

pretentious wank, but dig a little deeper and it’s one of the few

consumer magazines to cover the more serious elements of architecture

and design. And it is international, albeit still within the

well-trodden tourist’s map.



But, if you want the sort of ostentatious confection that looks good on

your Richard Dewhurst coffee table, look no further.



Claire Beale, Campaign’s media editor, wants a Peter Brandt ’Bimbo’

stool for Christmas.



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