Media Week 30 under 30: Caitlin Lloyd, Arena Media

what’s something every media industry person should do before they’re 30?

I think everyone under 30 should put themselves in a 'difficult' situation, whatever that may be – whether that’s putting their hand up for new business, presenting at an all company meeting or having a frank conversation on commercials with their client.

Anything that genuinely puts them out of their comfort zone is good, because the more experienced you get, the more difficult it is to openly say, 'I have no idea how to do this but I'm going to with my gut and have a stab at it anyway'.

If you could only take one thing to a desert island, what would you choose and why? ?

As an avid viewer of The Island, the cracks always start to show when there's not enough food and water, or people's mood starts to dip. So the sensible answer is a net to stop me getting malaria AND catch some fish, OR something to make people laugh. My colleagues constantly tell me I look like Millhouse when I take my glasses off, so maybe a phone/tablet loaded with Simpsons episodes?!?

 

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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