Media Week 30 under 30: Corin Rogerson, Financial Times

What’s something every media industry person should do before they’re 30?

I'd suggest that every individual under 30 in the media industry should spend some time outside of it. I began my career at Tesco, where there was a strong commercial focus and significant emphasis on driving repeat purchases. With many areas of the media industry struggling to establish effective and sustainable commercial models, this has been invaluable. Figuring out how to play to user needs, monetise content effectively and leverage new technologies is core to the success of the industry and bringing the insights and ways of working from an FMCG background has really helped me to do this. 

If you could only take one thing to a desert island, what would you choose and why?

I'd take TED Radio Hour Podcasts with me. A desert island would be a lonely place, but the TED podcasts would keep me company whilst exposing me to the insights and developments in science and culture globally. With inspiring speakers and a variety of topics covered, they'd help with the boredom, challenge my mind and perhaps even help me to devise a cunning way off the island.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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