MEDIA: ZEITGEIST - Architect-turned-prophet is inspired to define the urban twilight zone as junk space

Once, Rem Koolhaas was merely an architect, albeit an architect of eye-catching and sometimes bewildering buildings-as-statements. But in the past decade or so, Koolhaas has transcended the limitations of his profession and has become a prophet-creator-interpreter of mankind's terminal evolutionary phase - also known as shopping.

He's a self-styled avatar of junk space - not just the physical realities of our modern cityscapes but all of the psychic tensions they create and all of the self-delusional trashiness that defines the urban twilight zone at the end of the Age of Enlightenment.

AMO (the ideological offshoot of his OMA architectural practice) has become much feted by the sorts of companies that used to hire futurologists and semiologists.

So if you haven't read his latest manifesto, Content, get ready for your career to take an embarrassing downturn.

The prophet: Rem Koolhass

The revelation: Content

Publisher: Taschen

Release date: June officially, but already circulating

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