Media: Zeitgeist - Bribed, brawling bums, but without the bloodshed and body count - it must be five

We toyed with saluting the last episode of Friends (28 May) in this week's column, but the truth is the six chums ran out of Zeitgeist years ago. Instead, we bring you the true future of reality television in the Big Brother century. The Bumfights and Ghetto Brawls videos caused outrage in the US this year - now five has decided to give the genre an airing. The premise is simple: you trawl Skid Row for the few down-and-outs with a little bit of life left in them and offer them food or money or alcohol to fight each other to the finish, winner takes all. Or, if you're really creative, you persuade them to do stunts. Like smashing their heads through plate-glass windows. The five programme is dressed up as a documentary inviting us to feel outrage at this phenomenon. And, they add, they will refrain from showing us the hideous conclusions to some of these sequences.

What: Bumfights: A Video Too Far

Where: five

When: 10pm, 26 May

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).