MEDIA: ZEITGEIST - website aims to help like-minded people to get together to socialise

On the one hand, could be about the most banal use of high technology you could wish to imagine; on the other hand, it might just be what the internet was invented for (aside from music downloads and porn, obviously).

Currently described in the US as "the next eBay" (not least because one of the backers is the eBay founder, Pierre Omidyar), meetup is a website that organises local gatherings for people of similar mindsets or interests. Quit-smoking groups, Harry Potter fans, work-from-home mums, people who like knitting - the site helps them get together in restaurants, shops and other meeting places, which effectively fund the thing.

It's like Friends Reunited, except you're guaranteed to have something to say to the people you meet here. Although it's not been going long, indications from the US are that this is going to be huge. All human life is here.

The site:

The proposition: A free service that organises local gatherings about

anything, anywhere

The people: More than 2,500 interest groups are already registered

The pedigree: Founded by Scott Heiferman (of iTraffic fame), backed by

Pierre "eBay" Omidyar


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).