MEDIA: ZEITGEIST - The musical version of The Producers brings success on Broadway over to the UK

Taking a classic Mel Brooks film about a scam devised around the worst musical in the world - ever - and turning it into a musical itself might have looked like an accident waiting to happen. Actually, it turned out to be genius.

The Producers won a record 12 Tony awards on Broadway this year (including a couple for Mel Brooks himself, who has been heavily involved with this whole project) and it's starting to become an unexpectedly powerful grassroots cultural phenomenon, with productions springing up across the US. Next year, the world - and it could hit London as early as next May.

There's bound to be a scramble for the top parts - the cringing accountant Leo Bloom, unreconstructed Nazi Franz Liebekind and particularly the out-of-control producer himself, Max Bialystock - when it begins casting here. Springtime for Hitler? You'd better believe it.

Show: The Producers

Political incorrectness: Rampant

Bad language: Frequent, tolerable

Nazis: Occasional, mild

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).