MEDIA: ZEITGEIST - The Roberts Gemini 1 model offers a killer application to boost digital radio's appeal

Soon the false dawns and broken promises will just be a memory because, at last, the digital radio revolution has arrived. There are some affordable portable sets in the shops - and even some for less than £30 on the internet. Chances are you will either be giving or receiving one this Christmas.

It's somehow appropriate that the market leader is Roberts, the Rolls-Royce of radio. And the model everyone is raving about is the Gemini 1 because, as well as crystal clear sound, it features what could eventually become one of digital radio's killer applications - a storage chip and a "rewind button" that lets you go back and listen again to something (a few seconds or even minutes ago) that you just missed. It also offers a digital record and playback function.

These won't stay on the shelves for long. Tell Santa soon.

Manufacturer: Roberts

Model: Gemini 1

Price: £200

Available: Nationwide distribution by the end of October

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).