Media: Zeitgeist - South Bank redevelopment will put the complex back at the heart of UK's cultural life

Ever wonder what happened to Lord Clive Hollick, the most colourful financial services guru ever to have ambitions as a TV baron? Last week, we found out. He was down in the bowels of the Royal Festival Hall with a sledgehammer. He had every right to be there though - he is, after all, the chairman of the South Bank board.

So, it's official. The work has begun. Hollick's bit of symbolic demolition heralds the start of an ambitious renewal programme which will, it is hoped, return the South Bank Centre to the heart of London's (and the nation's) cultural life.

Conceived as the focal point of the Festival of Britain back in 1951, the South Bank is rarely listed as a premier attraction these days. The redevelopment will not only complete a golden riverside mile of theme park London stretching from the London Eye to the Design Museum, but put the South Bank back in contention for the title of cultural centre of the universe.

Where? That odd-looking complex of concrete and glass by the Hungerford


What? A miraculous facelift and redevelopment

When? Scheduled to take place over the next two to three years

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).