MEDIA: ZEITGEIST - Weekly cartoon on website trailblazes a creative use of graphics from video games

It could be the next South Park. Red vs Blue is a cartoon posted weekly on a website that tells the story of warring soldiers battling in a landscape called Blood Gulch.

The work of a bunch of Texans who fit the series around their day jobs, Red vs Blue is created using the video game Halo. Its writers use the graphics of the XBox shooting game to create the action and add on amusing voiceovers.

And post-Iraq, Red vs Blue has a wider resonance. Its creator Burnie Burns says of the warring soldiers: "They don't know why they are there or what the purpose of the war is, they just know they're not supposed to like the guys on the other side."

The Blood Gulch Chronicles will feature 22 episodes and its ten-strong production team is already working on new projects.

Red vs Blue parodies the conventions of video games while pulling in 30,000 hits a week. It also represents the pinnacle of a new wave of DIY film creation using video games. It may not be long before creatives use video games' graphics engines to make their own ads.

URL: www.redvsblue.com

Frequency: weekly (updated each Sunday)

Producers: Rooster Teeth Productions (based in Austin, Texas)

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).