Media: Zeitgeist - The zombie genre staggers back to life as Shaun of the Dead hits the silver screen

Two zombie films released within weeks of each other? That counts as the revival of a genre in our book. We'd call them zom coms but unfortunately the US offering, directed by Zack Snyder and starring Sarah Polley, sort of forgot to add in the humour. (You know, all that ironic stuff there was in the 1979 classic, about how all consumers are really zombies.) Dawn of the Dead features bags of gore but fails even to be slightly scary.

The British riposte, Shaun of the Dead, has no such problems with focus.

After all, it stars Simon Pegg, the star of Spaced, and it could be described as a spin-off from the zombie episode of this genius sitcom.

Also starring Dylan Moran and directed by Edgar Wright, Shaun of the Dead features a night straight out of your worst nightmares as the protagonists find themselves trapped in their local pub under attack from you-know-whats. Sound familiar?

The film: Shaun of the Dead

The star: Simon Pegg

Release date: 9 April

Dawn of the Dead was released in March

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).