Media: Zenith forecasts global advertising growth increase

ZenithOptimedia's Advertising Expenditure Forecasts has predicted that global advertising growth will increase from 4.9 per cent in 2005 to 6 per cent in 2006. Zenith said ad growth will be boosted by the Fifa World Cup. It also predicted that internet advertising will overtake outdoor in 2007.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).