Media21 launches digital brand strategy unit

– Interactive media buying agency Media21 is setting up a digital brand strategy and planning unit.

– Interactive media buying agency Media21 is setting up a digital brand strategy and planning unit.

The department will be run by Ben Southgate, who joins from TBWA GGT Simons Palmer where he was a senior strategic brand planner.

Rick Sareen, founding partner of media21, commented: "As the digital space continues to generate new platforms for interactive and online communication, it is crucial that we understand the consumer and their media consumption behaviour as well as having a good grip on their expectations of brands and services in this domain. Ben brings classic planning expertise to media21 and he will give us and our clients that perspective".



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).