Media360: 'It's not radio, it's audio,' says Global Radio's Mike Gordon

Mike Gordon, the managing director, commercial at Global Radio, spoke to Media Week at Media360 about recent change in the radio industry and the importance of quality content.

Mike Gordon: the managing director, commercial at Global Radio
Mike Gordon: the managing director, commercial at Global Radio

Gordon said radio is essentially, "a box with a plug and a speaker" and it is the quality of the content that is keeping today's audience engaged.

Talking ahead of a panel session where he spoke, Gordon said: "If you look around the world, what is a radio? Is Apple iRadio radio? Is Pandora Radio radio? You know, we as Global, we're not a radio business we're a music entertainments business."

Because people now consume audio on various platforms, said Gordon, the past two years in particular have seen a change in advertising models that until now never existed.

Video produced by Georgina Brazier and Joel Fothergill

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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