MediaCom appoints Mandel as chair and global buyer

LONDON – Jon Mandel, co-CEO of MediaCom US has been promoted to the new role of US chairman and chief global buying officer at MediaCom Worldwide as part of a repositioning of the media agency.

As part of the reshuffle, the Grey Global Group-owned agency said that Dene Dallas, co-CEO of MediaCom US, has been promoted to sole chairman of the US media services agency.

Both will report to Alexander Schmidt-Vogel, MediaCom Worldwide chief executive.

Schmidt-Vogel said that the repositioning was putting into words what the agency had been practicising for some time. The repositioning was developed after extensive research and it has dubbed the new strategy "People first, Better results".

"Our feedback from clients and the industry showed that 'People' are the most important factor in a media agency's service. Best quality people in the agency and best access to consumers are what clients most ask for. We provide both," Schmidt-Vogel said.

The management reshuffle comes at a sensitive time for MediaCom's parent company, Grey Global, which has expressed an interest in selling up.

UK-based WPP Group and France's Havas are interested in acquiring the $13bn (£7.1bn) business.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published