MediaCom captures £5m Haven business

Haven, the UK-based holiday-resort company, has appointed MediaCom to handle its £5 million media planning and buying account.

MediaCom captures £5m Haven business

Arena, which is owned by Havas, is the incumbent and unsuccessfully repitched for the business. The process was run by Haystack and contested by six agencies, with four going through to a final stage.

A Haven spokeswoman confirmed the appointment. MediaCom’s Leeds office will start work on the account immediately. 

Arena won the business in 2004 when it was known as BLM.

Haven is part of Bourne Leisure, which also owns Warner Leisure Hotels and Butlins. Bourne Leisure was established in 1964 and claims to be the biggest privately owned holiday operator in the UK.

Haven operates 35 family holiday parks, mostly in coastal areas.

In December last year, the company launched a TV ad created by Souk, the specialist travel and leisure marketing company.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).