MediaCom TMB has topped Campaign’s new-business league table,
recording a net gain in 1999 billings of pounds 75.8 million thanks to
the pounds 80 million Volkswagen account it won last August.
MediaCom TMB, born out of the merger of MediaCom and The Media Business,
picked up a string of other contracts. Iceland’s pounds 12 million
business, a pounds 5.5 million account from IPC and a pounds 4 million
brief from Scottish Telecom all helped push it to the top spot. But it
lost pounds 32.5 million-worth of business, including a pounds 15
million slice of Mars - which went to Zenith Media - and the pounds 7
million Warner Brothers contract.
New PHD moved up from ninth place in 1998 to come second. Wins included
the pounds 15 million COI anti-smoking campaign and the pounds 5 million
British Midland business.
Winning the pounds 20 million Britvic Pepsi contract helped MindShare to
third place with billings of pounds 50.5 million. Zenith came fourth,
after winning the pounds 60 million Mars account.
NEW-BUSINESS LEAGUE TABLE
Agency Net gain
MediaCom TMB pounds 75.8m
New PHD pounds 52.6m
MindShare pounds 50.5m
Zenith pounds 43.2m
Motive pounds 31.9m
BMP OMD pounds 30.6m
Booth Lockett Makin pounds 29.2m
Optimedia pounds 27.3m
Western International pounds 26.5m
Manning Gottlieb Media pounds 26.3m