MediaCom lands The Health Lottery's planning and buying

The Health Lottery has selected MediaCom to handle its media planning and buying account.

The Health Lottery: MediaCom adds brief to existing Northern & Shell business
The Health Lottery: MediaCom adds brief to existing Northern & Shell business

Walker Media, The Health Lottery’s previous agency, is thought to have resigned the business last year.

It is understood that the account has moved without a pitch into the WPP media shop, which already works with the lottery’s parent company, Northern & Shell.

Since its £20 million launch, The Health Lottery has used sister media owners, such as the Daily Express and Channel 5, for much of its marketing.

Last month, Richard Desmond, the chairman of Northern & Shell, took out an ad in his newspapers to confirm tickets for The Health Lottery will continue to be £1, after The National Lottery announced a ticket price rise.

In July 2012, The Health Lottery hired McCann Manchester to help grow the brand by developing creative work for TV and press under the strapline: "Share the love."

Walker Media was appointed to handle the lottery’s creative and media business in 2011, ahead of its launch.

A spokeswoman for The Health Lottery declined to comment.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).