MediaCom launches global sports offering

MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John.

Marcus John: to head up MediaCom Sport
Marcus John: to head up MediaCom Sport

The division will offer strategic advice, rights negotiation, rights activation and measurement.

Stephen Allan, chairman and chief executive of MediaCom, said: "MediaCom has previously focused its sports expertise at a local and regional level, but we realised our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and, with it, a much greater sensitivity to achieve solid returns."

John's remit will be to work with the WPP agency's global account directors to manage the relationship with key sporting bodies and to provide clients with access to opportunities.

He will also work closely with the MediaCom Beyond Advertising team and GroupM's Entertainment and Sports partnership group.

John spent 10 years at IMG, most recently as senior vice-president and managing director of IMG Consulting Asia-Pacific.

He has advised clients including Visa, GE and Hyundai, and was responsible for the first Beijing Olympics deal to exceed the $100m mark.

MediaCom's global clients include Volkswagen, Dell, Shell and Procter & Gamble.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published