MediaCom TMB has been shocked by the surprise loss of its Royal
Mint business after four years.
The Royal Mint eliminated the agency from its review deliberations last
week and will now make a final selection from a shortlist of two.
The account, which is expected to be worth pounds 2.5 million, is set to
go to either Western International or MediaVest.
David Kyffin, a director at MediaCom TMB, said: ’We are mystified, we
had no idea this was going to happen because the results we had achieved
On hearing the news, a source at one of the agencies still in the
running, said: ’Wow, I am amazed!’
MediaCom TMB had bought space for the Royal Mint’s direct marketing
campaigns that are used to sell merchandise to collectors.
In the past, MediaVest has also handled some buying for new Royal Mint
issues, but this came through the agency’s work for the COI.
It is understood that the final decision on appointing a media agency
has been held up by the creative pitch, which is taking place at the
same time. Three agencies are competing to snatch the creative business
from Cardiff-based incumbent the Peterson Partnership.