MediaCom picks up RSPCA account

The RSPCA has appointed MediaCom to handle its £2 million media planning and buying account.

RSPCA: Mike Colling & Company was the incumbent
RSPCA: Mike Colling & Company was the incumbent

The charity hired the WPP agency after a pitch that included the incumbent, Mike Colling & Company, All Response Media and Rapp. MediaCom will take on the account in March.

MediaCom's appointment covers traditional and digital channels such as social, search and mobile as the charity looks to expand its fundraising opportunities.

The review was handled by AAR and led on the client side by the former Rajar chief executive Sally De La Bedoyere, the RSPCA's director of income generation.

Whitewater continues to handle the bulk of the RSPCA's creative duties, with The Good Agency working on some strategic projects.

De La Bedoyere said: "MediaCom impressed us with not only outstanding credentials and a real understanding of our business objectives, but also the team's passion for what we do at the RSPCA."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More