MediaCom scoops £2m Harper Collins account

MediaCom has been appointed to the £2m media planning and buying account for News Corporation-owned book publisher Harper Collins.

Harper Collins: UK headquarters in West London
Harper Collins: UK headquarters in West London

The incumbent on the account was Walker Media, which had worked for the publisher since 2009. Prior to that, OMD handled the account.

It is understood that Harper Collins aims to expand on its digital strategy for its literary marketing campaigns and ramp up its social media spend.

This week, Robert Thomson was named as the head of the demerged publishing business soon to be formed at News Corp, which will include Harper Collins in its portfolio.

The book publisher is currently promoting its recent release ‘Cheryl: My Story’, an authorised biography of the pop singer and L’Oreal ambassador Cheryl Cole’s life.

Harper Collins publishes a range of fiction, business, cookbooks, romance, history, children’s books and audio books. In October it was announced that Harper Collins was partnering with actor Jonny Depp to create a new book imprint.


Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published