MediaCom scoops BSkyB's £15m online media account

BSkyB has selected Media­Com to handle its estimated £15 million media planning and buying account for its online display advertising business.

Sky: appointed MediaCom
Sky: appointed MediaCom
The appointment consolidates Sky’s online business with the offline account at MediaCom.

Diffiniti, the Aegis Media agency, was the previous incumbent on the account but lost the business following a pitch process.

Sky launched a review in April for all its requirements across search, display, social media, affiliates and digital creative work in the UK.

MediaCom’s appointment is part of this ongoing process and Sky is expected to hire a digital creative agency and an agency to handle its search media in due course.

As well as Diffiniti, the media company’s incumbent roster included Brothers and Sisters, AKQA, Soup and Bigmouthmedia.

According to The Nielsen Company, BSkyB spent £8.2 million on digital media, excluding search, during 2009, representing an increase of 17.2 per cent when compared with 2008.

Louise Mullock, the head of online sales and marketing at BSkyB, has been co-ordinating the review.

Sky’s recent advertising activity has pushed its broadband and sports channels range. This week, it launched Sky Sports News in high definition as part of a push to win subscribers.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published